A refreshed look with renewed hope – same mission, same commitment, and a greater reach.
This week we are so excited to unveil our refreshed brand and a new website. As we grow, this update helps future proof our charity, broaden our reach and strengthen our ability to deliver the same mission with renewed energy and greater clarity. While our look has changed, our purpose hasn’t – we remain committed to supporting at‑risk and offending young people through early intervention and mentoring to prevent the cycle of violence and harm and create brighter futures.
Honouring where we began
While we lap up the excitement, it’s so important to honour where we came from. Our old branding and website reflected us as a local charity grounded in the people and communities who first believed in us. That beginning shaped everything we are today. Rebranding is not a departure from those roots, it’s a way to carry them forward with more confidence and capacity. We remain true to where we came from as we step into this next chapter.
Why we rebranded
We chose to rebrand because our work has grown and the way we present ourselves needed to match that progress. A clearer, more modern identity helps us communicate our purpose to young people, families, educators, supporters and partners; build trust and consistency across every interaction; improve accessibility and long‑term sustainability; and increase visibility so we can raise more funds, form stronger partnerships, and reach more young people in need. It is, however, important that James always remain at the very centre of what we do – he is and always will be our inspiration, grounding us in our direction to honour his legacy.
What the new brand means for our mission
A refreshed brand is more than new colours or a logo – it’s a strategy that strengthens our prevention work. With clearer messaging and a consistent look, we can share stronger stories of impact from our intervention and mentoring programmes, grow our group of volunteers and qualified mentors, secure partnerships that expand services into new areas, and ensure every donation and volunteer hour delivers greater, measurable impact.
Our website is designed to make it easier for everyone to get involved and stay up to date. You’ll find a streamlined donation journey with multiple payment options, including one‑off and monthly giving, a simple way to set up your own fundraisers, clear campaign pages and an events calendar with ticketing for training and community activities. There’s plenty of useful information about our Full Circle Programme for professionals and a way to book face‑to‑face training (but keep your eyes peeled for the launch of our online training soon!!). You can also make a referral for at risk or offending young people if needed too.
Same mission. Same commitment. Stronger reach.
We know change can raise questions, so let us be clear – our mission and values remain unchanged. What’s new is our capacity to do more – to reach more vulnerable young people earlier, to better support our mentors, and make it easier for you to take action.
What’s coming next? We’re launching several new projects soon, plus a shop later this year, and we plan to resume fundraising events so our community can come together again.
Thank you to our long‑time supporters for believing in us from the start. To new friends – welcome, we’re so glad you’re here. And a big thank you to the wonderful team at Lyfe Studios and to the fantastic JB Dev for bringing our brand new vision and direction to life! We can’t wait to see where this next chapter takes us, and we’re grateful to have you all alongside as we reach more young people, bring renewed hope, and ultimately end youth violence – with a full stop.
